India’s real estate market is competitive, especially for real estate agents. To be successful, all property brokers must understand buyers’ behaviour and what kind of marketing strategy will help them get more leads and bring profit to their businesses.
1. Keep Up With Past Clients
If you have satisfied customers to vouch for you, you do not need to spend a lot on marketing efforts. You can get their testimonies published on your website and social media accounts. You can also ask your previous satisfied clients if they would be willing to talk to your potential clients for verification. Having a positive reputation and attitude is very important to being a successful real estate agent.
2. Be Clear With Your Client
If you don’t have credentials regarding the property and builder, be clear about that with your client. It is your job to make your client know about all the risks associated with the property.
3. Don’t Rely Only On Referrals
As a real estate agent don’t simply rely on referrals for your income. Get yourself registered with the Real Estate Regulatory Authority in your state so that your foundation is solid, meet with people and market yourself.
4. Have an Online Presence
In today’s era, everything is online. Everything can be searched for and people look for all types of requirements on the internet. It would be smart to have a basic profile online on Google Business Listings. You can grow your online presence with time. Include a call-to-action button on your website or social media page/account, which can redirect your potential clients to a contact form or your WhatsApp number, whichever is quicker for you to respond. As a real estate agent, a customised response to the queries to reach back to them within a few hours can enhance your chances of getting their business by up to 70% and turn your visitors into your clients.
5. Be More Than a Sales Agent
Don’t always focus on selling the property and earning. Act as a true consultant. If your clients have asked you to look for specific types of homes or properties then shortlist those properties and guide your clients about the advantages and disadvantages. Try this step instead of only focusing on selling without proper research and acting as a guide.
6. Be Passionate About Helping People
A real estate agent must be enthusiastic about helping people. Help people find good properties within their budget. You will gain a positive rapport and reputation this way and in turn, will also increase your clientele.